Card types
The ten kinds of card, the layouts each one comes in, and what you supply.
A drawer holds up to eight cards, depending on your plan, in the order you choose. There are ten kinds, and each has its own layouts. Every card is the same size, so any mix you pick still reads as one set.
| Card | What it’s for | Plans |
|---|---|---|
| Announcement | A sale or a message, plain or as a statement | Free, Basic, Pro |
| Image | A picture with words and a link, in six layouts | Free, Basic, Pro |
| Follow | Links to your social accounts | Free, Basic, Pro |
| Product | A product from your store, with add to cart | Basic, Pro |
| Collection | A collection, its count and its product photos | Basic, Pro |
| Discount code | A code to copy or apply to the cart | Basic, Pro |
| Countdown | A timer to a date, the schedule’s end, or a daily cutoff | Basic, Pro |
| Free shipping | Progress toward free shipping, up to three goals | Basic, Pro |
| Video | A Shopify, YouTube or Vimeo video | Pro |
| Email signup | A signup that adds shoppers to your Shopify customers | Pro |
How a card is built
Most cards share the same slots: a highlight above the heading (a word or two, like “Ends Sunday”), the heading, a subheading, a line of body text and one button. A layout decides where a picture goes and how the words sit on it. Leave a slot empty and the card closes up around it.
The card editor reads top to bottom in the order the card does: Show this card, then Layout, then what the card says, then Customize for everything that only changes how it looks.
Every card, on every plan, can also:
- Be turned off without deleting it. It keeps its content and stops showing.
- Format its words. Bold, italic, underline, strikethrough and a color, on words in the heading, subheading and body.
- Set its own colors. Background, text, button and button text. Leave one empty and it’s worked out to stay readable; pick one that won’t read and the editor warns you.
- Align its words left, center or right, over whatever your store or drawer sets.
Text that runs past what a card can show ends in “…” rather than being cut mid-letter, and each field counts down as you type.
Announcement
A sale or a message with one button. Plain sets the words on the card; Statement makes the heading the whole card. Either can sit on no background, a color, or an image of yours.
You supply: a heading. A button needs both a label and a link.
Image
Any image from your Shopify Files, with words and a button. Six layouts:
- Image behind: words on the picture, with an even shade over the whole card so white text stays readable. Make the shade lighter or darker to suit the photo, down to none for a dark one, fade it from the words’ edge instead, or pick dark words for a photo that is already light.
- Image on top, Caption band and Side by side: the picture and the words each get their own space.
- Image only: no words or button, and the whole card is the link. For an image that already carries its own message.
- Fade: the picture at full strength, fading into the card behind ordinary text, for a busy photo.
Focus picks which part of a cropped picture is kept, Text position moves words on a picture to the top, middle or bottom, and Side by side puts the picture on either side.
You supply: the image and its alt text, which is required. Images must be hosted by Shopify: pick one you’ve uploaded, or upload a new one without leaving the editor.
Follow
Your social accounts, instead of a separate social links app. Icon row, Link buttons or Icon grid, with outline, filled or brand-color icons, across 13 networks in the order you choose.
You supply: the networks and their links.
Product
One product from your store, with its live price, compare-at price, photo and availability. Four layouts: Image beside, Image on top, Image behind and Image only.
The button either opens the product or adds it to the cart from the drawer. When a product has options, shoppers choose them on the card or in a panel over it, with sold-out choices crossed out, and nothing is chosen for them. After adding, the shopper goes to the cart, stays on the page, or stays in the drawer.
A sale badge (“Save 15%” or “Sale”) shows only when the product has a real compare-at price above its price, and a sold-out product can hide itself.
You supply: the product, from a picker. Because the card reads your store live, a price change or a sold-out product shows without touching the drawer. Add to cart is not offered for products with more than 100 variants, subscriptions or combined listings.
Collection
One collection, with its live product count and photo. Five layouts: Image behind, Image on top, Side by side, Product row, which shows the first three product photos, and Fade.
You supply: the collection, from a picker. It uses the collection’s own title and image until you replace them.
Discount code
A code in one of four layouts: Code box, Code bar, Ticket or Big code. It has one button: Copy code, or Apply to cart, which adds the discount for the shopper and can then send them to any page on your store.
You supply: the code and a heading. The app doesn’t create or check codes. It shows a code you already made in Shopify Discounts, so an expired or mistyped code still shows as typed.
Shopify’s own ways to apply a code without typing, and how this card fits beside them: How to auto-apply a discount code on Shopify.
Countdown
A timer in one of four layouts: Boxes (soft, solid or outline), One line, Big clock and End date, which shows the date and can turn into the timer on its last day. Seconds are optional.
It counts down to one of three things:
- A date you set.
- When the schedule ends: the card’s own schedule, or its drawer’s. Set the sale’s end once and the timer follows it.
- A time every day, or every weekday, like “Order by 2 PM for same-day shipping”. It’s a real daily cutoff, never a timer that restarts for each shopper.
When the timer ends, the card hides, shows zeros, or shows a message you write. Times are in your store’s time zone unless you choose the shopper’s.
When a countdown helps and how to keep its deadline real: How to add a countdown timer to Shopify.
Free shipping
How far a shopper’s cart is from free shipping, updated as they add to it. Four layouts: Bar, Big amount, Milestones (up to three goals on one bar) and Ring.
You write a message for each moment: an empty cart, on the way, and reached. Once the goal is reached, the button can go to checkout or the cart, or the card can hide.
You supply: the amount, in your store’s currency. The app only shows progress; your free shipping rate itself is set in Shopify’s shipping settings.
Video
A Shopify video, or any YouTube or Vimeo link. Five layouts: Background, Video only, Play button, Big play button and Side by side, with vertical videos supported.
Looping videos start only once the drawer is open, pause when they scroll out of view, and stay still for shoppers who’ve asked for reduced motion. Only one video plays sound at a time. With Big play button, nothing from YouTube or Vimeo loads until a shopper taps.
You supply: the video, picked from your Files, uploaded, or linked, and a cover image. For YouTube and Vimeo the app can copy the video’s own cover into your Files.
Email signup
A signup form in one of four layouts: Stacked, Inline, Big offer and Image on top. Stacked can ask for a first name, and the thank-you can show a discount code.
You choose how terms and privacy appear: a line of text, your store’s policy links, or a checkbox.
Subscribers go to your Shopify customers like any other signup, and never to us.