Analytics
What the app counts, what each number means, and what it deliberately doesn't report.
Every plan shows what your drawers did, including Free. What a paid plan adds is how far back you can look: 30 days on Free, 12 months on Basic, and all time on Pro, with CSV export on Basic and Pro.
The numbers
The Analytics page leads with four counts, each beside its change from the period you compare it with:
- Button views: shoppers who saw a drawer’s button. Counted once per visit per drawer, not once per page.
- Drawer opens: shoppers who opened it.
- Clicks: taps on anything in a card that does something, from a button to a copied code.
- Orders after a click: orders placed within 7 days of a shopper clicking a card.
Then four rates:
- Open rate: drawer opens ÷ button views.
- Click rate: shoppers who clicked something ÷ shoppers who opened the drawer. It counts shoppers, not taps, so it never passes 100%.
- Order rate: orders after a click ÷ drawer opens.
- Sales after a click: the total of those orders.
Below them: a daily chart of views, opens, clicks and orders; a table of your cards; a table of your drawers once you have more than one; and breakdowns by page type and device.
The cards table names each card’s own action, because a discount code card’s success is a code copied, not a click: codes copied, codes applied, adds to cart, video plays, signups and follow clicks each appear where a card has them.
The Overview page shows the last 7 days against the 7 before them, with your top card.
Date ranges and comparing
Choose today, yesterday, the last 7, 30 or 90 days, the last 12 months, or any dates your plan’s history covers. Compare with the period just before, or with the same dates a year earlier, which needs more than 12 months of history.
Where there’s nothing to compare with, no change is shown rather than a made-up percentage. Going from nothing to 40 isn’t “up 4,000%”.
Measured, not claimed
An order counted here is an order that happened after a shopper used a drawer. Some of those orders would have happened anyway, and the app doesn’t claim otherwise. That’s why the tiles say “after a click”, not “from the drawer”, and why only a click counts: a shopper who just opened the drawer and bought something may never have looked at your offer.
Why your numbers may be lower than you expect
The app counts only shoppers who’ve allowed analytics. Before counting anything, it asks Shopify’s customer privacy settings whether that shopper allows it. If the answer is no, or the question can’t be asked, nothing is counted.
In regions where your store asks for consent, shoppers who haven’t agreed aren’t counted. Your drawer still works for them; only the counting stops. Expect these totals to sit below your store’s own session counts, and further below in the EU and UK.
Why a rate sometimes shows a dash
A dash means the number couldn’t be measured, rather than a zero. Rates need the app to recognize a returning shopper within a visit, and in a private window, some in-app browsers, or anywhere storage is blocked, it can’t. A dash is more honest than a guess.
What isn’t reported
- Estimated revenue. The app sums the orders Shopify reports, and never estimates money it didn’t see.
- Individual shoppers’ visits, heatmaps or recordings. Events are stored as daily counts. The only thing kept per visit is what it takes to match an order to a click, and it’s deleted after 7 days.
- Comparisons with other stores.
What the app keeps about shoppers, and for how long, is in the Privacy Policy.